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Hi, Reader
This week I want to ask you a quick question - and I want you to actually go check the answer, because you might be surprised.
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Do you know what you're paying to register your domain name each year?
I helped a client this week who was transferring her domain to a new registrar, and when we looked at what she'd been paying, it was more than double what she needed to be paying. Not a little more. Double. She just hadn't thought to question it, because it gets auto-renewed every year and you sort of forget it's happening.
This is more common than you'd think. Some of the older, more well-known domain registrars have quietly become quite expensive over the years - sometimes charging $25, $35, even $45+ per year for a .com that you could register elsewhere for $12–$20.
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My personal recommendation: Hover.com
I've moved most of my own domains to Hover over the years, and I genuinely love it. It's clean, simple, no upsells, no confusing dashboards - just your domains, clearly managed. And the pricing is fair and transparent. If you haven't looked at it, it's worth a visit just to compare.
Try Hover and save $2 off your first domain registration or transfer.
(This is an affiliate link, and if you purchase through my link, you will save $2, and I will receive a $2 credit towards my next renewal.)
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Now, if you're thinking about transferring your domain, or you're not even sure where yours is registered right now, here's what I want you to know:
Where your domain lives matters more than just the price.
A lot of people end up with their domain, website host, and email all at the same company - which feels convenient until that company has an outage. Then your website and email are down, and you have no way to communicate with anyone while you wait for them to fix it.
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One thing I always recommend: avoid using your website host for email altogether. If your host goes down, your email goes down with it - and now you have no way to communicate with anyone while you wait for it to be fixed.
Instead, set up your email through a dedicated provider like Google Workspace or Microsoft Outlook. Your MX records (the settings that tell the internet where to deliver your email) will point to that provider, completely independently of your website host. That way, whatever happens to your host, your email keeps running.
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And here's a bonus reason to keep your domain separate from your website host: if you ever want to move your website to a new platform, say from WordPress to Wix, or to Shopify, the whole process is so much easier when your domain is already at a separate registrar. You just point it to the new host, and you're done. When your domain is at the same place as your old host, you're waiting for two separate moves to complete, which means your site can be down twice. |
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Oh, and while we're at it, make sure your domain registration date is on your calendar - with notifications 2 weeks ahead of time. If you miss it, your website goes down, and if you wait too long to claim it back, you may be charged another fee! |
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What I'm Reading Now
10x is Easier Than 2x
Finishing this one up this week! Our final book club meeting is today at 3pm inside The Garden of Ease on Skool.
Join us
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What I'm Learning - AI
The AI-Driven Leader
Working through this book as well, learning about using AI as a strategic thought partner, not just a task tool.
Check out the book
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What I'm Learning Next
Tara's SEND Challenge
Starts on Monday! I'm ready! 40 days to build your email voice, stories, and rhythm. Join me?
Learn More
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What I'm Working On
Learning Notion
How to use it effectively, build my own systems and templates, and share them with you.
Learn with me
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Some links in this email may be affiliate links. If you make a purchase through my link, I may earn a small commission - at no extra cost to you. I only share things I genuinely use and love. |
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